Shaun White bringing this winter event to Park City
· Yahoo Sports
While the dismal ski and snowboard season is winding down, one Utah resort is already looking ahead to a major event next winter.
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Park City Mountain will be a host site for the second season of The Snow League, a three-day competition featuring the world’s top athletes in halfpipe snowboarding and freeskiing, live music, fan experiences and a celebration of winter sports culture set for Jan. 22-24, 2027.
Three-time Olympic gold medalist and entrepreneur Shaun White founded the league in 2024; it just completed its first season in Switzerland earlier this month.
“Park City Mountain has always been one of the most important places in snowboarding and freeskiing, so bringing The Snow League here for season two feels incredibly special,” White said in a press release.
“With the Winter Olympics returning to Utah in 2034 and Park City set to play a major role in the Games, there’s an incredible energy building in this community around winter sports. We’re excited to make The Snow League part of that momentum, bringing the best halfpipe athletes in the world here and building something that grows with the sports in the years leading up to the Olympics and many more to come.”
Shaun White, former Olympian, speaks with Ryan Smith, (not pictured) co-founder of Qualtrics and owner of the Utah Jazz, during Day 2 of the Qualtrics X4: The Experience Management Summit at the Salt Palace in Salt Lake City on March 9, 2023. | Ryan Sun, Deseret NewsThe Park City competition will debut a 22-foot halfpipe at the base of the resort and a custom-built transition feature at Scott’s Bowl.
The league has yet to announce other competition sites for next season.
What is The Snow League?
The Snow League is the first professional winter sports league dedicated to snowboarding and freeskiing. It combines elite men’s and women’s competition with a festival-style atmosphere to create a multi-day experience for fans both on the mountain and in host communities.
The inaugural season featured two events in Aspen, Colorado, and one each at Yunding Snow Park in China and Laax, Switzerland, and a $2.2 million purse. Athletes compete to accumulate points based on their results from each event, which are totaled at the end of the season to crown a champion.
First season champions are Sena Tomita and Yuto Totsuka in snowboarding and Eileen Gu and Luke Harrold in freeskiing.
Sundance Film Festival gone but new party arrives
The Park City competition comes during a weekend long associated with the Sundance Film Festival. But 2027 will mark the first year that the festival will no longer take place in Utah following its move to Boulder, Colorado.
The Snow League sees its arrival as a new chapter as it introduces a global sports and entertainment event at a time of continued evolution for the community. Park City is at the center of one of the largest winter sports audiences in North America. It is within a short drive of more than 2.5 million people and offers easy accessibility for visitors from around the world via the Salt Lake City International Airport.
“As Park City continues to evolve, investments in events like The Snow League help define what’s next for our destination,” said Deirdra Walsh, Park City Mountain vice president and chief operating officer. “Bringing world-class athletes and an innovative competition format to Park City Mountain reinforces our place on the global stage and celebrates the spirit that makes this community so special.”