Vegas hotels' ‘at par’ pricing draws 15,000 Canadian visitors in a month
· Toronto Sun
It may have been the January polar vortex that sent many Canadians packing their bags in search of sunny destinations, but the owner of three downtown Las Vegas hotels is touting his limited-time “at par” offer directed at winter-weary Canadians as a success.
Back in January, three hotels — Circa Resort and Casino, the D Las Vegas, and Golden Gate Hotel and Casino — introduced the offer, accepting the Canadian dollar at the equivalent value of the American dollar for select gaming, hotel and bar services until Aug. 31.
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In the first 30 days of its launch, an estimated 15,000 Canadians have already taken advantage of the promotion, the hotels’ CEO Derek Stevens said in a post on X Tuesday, adding “the turnout has been terrific” with his properties seeing more than 2,700 hotel room bookings since the program’s launch.
AT PAR Update
— Derek Stevens (@DerekJStevens) March 3, 2026
🇨🇦🟰🇺🇸@theDlasvegas @CircaLasVegas @GoldenGateVegas
Learn more at:https://t.co/z04jCFrvSx https://t.co/M1FzY732mg pic.twitter.com/tkSIg3ccHf
Speaking to his northern neighbours, Stevens said he wanted to make sure Canadians knew they have “some friends out here in the desert.”
Offer available to those with Canadian ID
The three Freemont Street properties’ “at par” offer was aimed specifically to lure back Canadian tourists who had shunned Sin City following U.S. President Donald Trump’s “51st state” threats and tariff policies.
Available until the end of August, Canadian visitors can book a room at the three hotels with their Canadian ID, and the rate will automatically be adjusted at check-in, while gamblers at the three hotels will also be able to redeem up to $500 worth of casino play at par.
Canadian guests can also enjoy at par pricing for drinks select bars at the three hotels.
Currently, the exchange rate is US$1 for every $1.37.
CEO amps up offer
During his social media update, Stevens also announced that his hotel group was hosting two shows by Canadian artists.
He said Burlington’s Finger Eleven will be playing a free show in June on Freemont Street, while B.C’s DJ Excision will be playing a ticketed show in April, with Canadians able to buy tickets “at par.”
Stevens’ offer came at a time when Sin City noted a drop in Canadian visitors last year.
Recent figures from Las Vegas Convention and Visitors Authority indicated that the city saw a 5.2% decline in visitors in November 2025 compared to November 2024 (down to 3.1 million visitors from 3.4 million).
The tourism group noted that the city faces a number of challenges in attracting visitors north of the border, with many of them due to policies imposed by the U.S. President and his administration.